Social networking and virtual worlds at the Nature Publishing Group

CHED 189

Joanna Scott, j.scott@nature.com, Web Publishing, Nature Publishing Group, 4 Crinan Street, London, N1 9XW, United Kingdom
2007 may be remembered as the year that using the internet for social networking really became mainstream. It was not limited to students and professional networkers, but has also had a profound impact on scientists and publishers. This looks set to be more than a flash in the pan and become a crucial means of communication.

This talk will focus on three very different projects from NPG, and look how they have succeeded or failed. Nature Network, a social networking site for scientists. Nature Precedings, our pre-print service for scientific papers, allowing researchers to share results with the community before publication, to get feedback and avoid delays in getting infomation out. Second Nature, in the virtual world Second Life, is our most unconventional communication platform, but has played host to a fascinating speaker series, and will expand in the new year into mini-conferences.

This talk will assess each project and discuss how they fit into the wider picture of social networking in research, education and publishing. We will outline the lessons learned so far, the next steps, and look at what the future of social networking might look like for the scientific community.