Strategic analysis of discovery research informatics in the pharmaceutical Industry

CINF 44

Hugo O. Villar, hugo@altoris.com and Richard Kho, rkho@altoris.com. Altoris, Inc, 11575 Sorrento Valley Rd, Suite 214, San Diego, CA 92121
Chemoinformatics is in transition, with higher levels of integration required with other disciplines, including but not limited to bioinformatics, clinical trial management systems, modeling software, and patent informatics. The field has significantly changed from the time when the results were analyzed in terms of individual compounds, one at a time. While the drug discovery paradigm has shifted, the informatics products in the market place have not kept pace with those changes. A Porter's five forces competitive analysis will be carried out for different aspects of the research informatics field. An analysis of the drivers for change and innovation will be discussed, with real life examples of our company's development of ChemApps and PatentInformatics as new brands in this field.