State of electronic publishing today: Tools, trends, and technology

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Barry Bealer, Really Strategies Inc, 618 South Broad Street, 2nd Floor, Lansdale, PA 19446
Publishers face many challenges when producing electronic content and products. Today, publishers accept the fact that content plus technology equals value and that growth from digital products will continue to increase revenue. However, digital products operate under a different set of assumptions and business models than print products. A variety of enticing tools, technology, and trends can enamor publishers as they forge into electronic publishing initiatives. Identifying what is hype and what is publishing reality in specific publishing environments is key to seeing a return on technology investment. Really Strategies is a full service firm that helps publishers bring strategy, content, and technology together.